3 Reasons why I miss agency life

I’ve been working on the client side of PR now for over 2 years. While I’m glad I moved to “the other side” — there are days when I miss the dynamic agency environment. So, to quell my ‘homesickness’ (and let’s face it: for many PR pros, the agency can be home…14h workdays notwithstanding!) here are the … Continue reading 3 Reasons why I miss agency life

PR Work is Grunt Work

Public relations is mostly unglamorous. It’s scouring through miles of spreadsheets to finish reports, it’s reading uninspired comments about your brand on blogs, it’s a mastery of screencaps — and most of all: it’s meeting deadline after deadline. There’s no such thing as working with the news cycle. You’re just either in it or out … Continue reading PR Work is Grunt Work

The nth revision

Hello, and welcome to another edition of the “Mondays”. Expect to: Struggle with your surprisingly cool sheets. Wear the wrong outfit for today’s weather. Forget your lunch money at the kitchen counter top. Other things that will infuriate you today: When medium, message, and audience make no difference to people approving/paying for the copy you … Continue reading The nth revision