#LifeinPR #WordsMatter
Who hasn’t worked with someone they disliked? I’m sure, many of us have worked with people who made us uncomfortable or whose values completely clashed with ours. Sitting across difficult clients or hotheaded superiors can be psychologically taxing — especially if you’re a PR pro. It can be hard for people to distinguish between personable … Continue reading The Essential Invisibles
I’ve been working on the client side of PR now for over 2 years. While I’m glad I moved to “the other side” — there are days when I miss the dynamic agency environment. So, to quell my ‘homesickness’ (and let’s face it: for many PR pros, the agency can be home…14h workdays notwithstanding!) here are the … Continue reading 3 Reasons why I miss agency life
Public relations is mostly unglamorous. It’s scouring through miles of spreadsheets to finish reports, it’s reading uninspired comments about your brand on blogs, it’s a mastery of screencaps — and most of all: it’s meeting deadline after deadline. There’s no such thing as working with the news cycle. You’re just either in it or out … Continue reading PR Work is Grunt Work
Sometimes, the main difficulty of working in PR is the very thing you need to be good at it — people reading. When you’re trained to read people & decipher emails, you know when: Client is lying & hoping you don’t notice (meaning: he doesn’t trust himself). Client is only giving you half the story … Continue reading Just the Tip
Spell check. When in doubt, print out. Sleep on it. Don’t love it too much. Get an editor. They are on the planet because there are no perfect writers. Sometimes, your roughest draft can have the most brilliance. Only sometimes — see #4.
Tish Martinez | The PR Parent 