Pinay & Proud: inspiring young millennials to go beyond ‘snap-worthy’ adventures

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Go beyond ‘snap-worthy’ experiences & doing things for the ‘gram. You were made to shine: this the what we’d like to impart to the young audience of the upcoming Pinay & Proud Summit.  

Ten exemplary women will be featured at Human Nature’s 1st Pinay & Proud Summit. Pinay & Proud is part of Human Nature’s longstanding campaign to highlight the lifework of Filipino women from all walks of life, Pinay & Proud honors the unique and exceptional values of the Filipina: nurturing, courageous, kind, and beautiful.

Themed “Your Goodness Shines”, the summit will be held at Benilde’s School of Design and Arts Theater on October 19. Part of Human Nature’s longstanding campaign to highlight the lifework of Filipino women from all walks of life, Pinay & Proud honors the unique and exceptional values of the Filipina: nurturing, courageous, kind, and beautiful.  

 

The campaign’s youth focus comes at opportune time. In a report published by the National Youth Commission in 2015, half of our country’s population will be under 25 years old. The report adds that “passion, experience, adventure and meaning are just some words that define today’s millennial.”

 

“We brought back Pinay & Proud because we felt that many of our youth are looking for role models. Our honorees are not just an inspiration because of their personal achievements in life, but because of their commitment to serve others,” explained Human Nature Co-Founder and President Anna Meloto-Wilk.

  Continue reading “Pinay & Proud: inspiring young millennials to go beyond ‘snap-worthy’ adventures”

The Essential Invisibles

Who hasn’t worked with someone they disliked? I’m sure, many of us have worked with people who made us uncomfortable or whose values completely clashed with ours.

Sitting across difficult clients or hotheaded superiors can be psychologically taxing — especially if you’re a PR pro. It can be hard for people to distinguish between personable & pushover —  doubly so when  you make it a point to give your critical feedback in a calm, pleasant way!

At times, the road of least resistance can be far, far more appealing. Upholding what is moral and ethical while your boss fumes in the boardroom? Forget it.

After all, there’s only so much feedback you can give — and besides, if he doesn’t want to listen (to advice he paid for!) — it’s his funeral, right?

Wrong.

It’s easy to grin and bear it. It’s easy to let a difficult client continue a foolhardy strategy. It’s easy but it’s not right.

As communications professionals serving the public through our work with media, we have to accept that we’re not doing anyone favors if we take the easy road. It’s a disservice even to ourselves.

My remedy for such situations is simple:

  1. Treat it like a classic communications challenge. Dispense your advice 3 different ways: appeal to logic & facts, appeal to emotion, and most of all — highlight why it is advantageous for the client to follow your advice.
  2. Let them decide and take a step back. One of two things will happen. Either client will see your way and follow your suggested course of action or she won’t! (Sometimes,  I like taking a walk after I’ve expended all my energy in convincing my boss to follow a certain course of action. Mind you, I don’t walk out. I just take a walk after the meeting has adjourned…)
  3. Respect their position. Try your hardest to realign your course of action with your superior’s chosen strategy. Forget your misgivings & hope that they are right. And if it turns out that they are not, forgive them.

“What rubbish,” you might tell yourself after going through the trouble of reading through my 3-point remedy. And that is OK.

You see, doing what is right isn’t about being right. It’s not about oneupmanship. 

Save yourself from the psychological stress of seeing your well-laid plans fall apart. Salvage your relationship with your work colleagues. Hold fast to the essential ‘invisibles’: integrity, ethics, and forgiveness.

Happy weekend!

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3 Reasons why I miss agency life

I’ve been working on the client side of PR now for over 2 years. While I’m glad I moved to “the other side” — there are days when I miss the dynamic agency environment.

So, to quell my ‘homesickness’ (and let’s face it: for many PR pros, the agency can be home…14h workdays notwithstanding!) here are the top 3 things I missed from my agency time:

I miss the thrill of pitching.  

Fresh ideas. New people. If you weren’t keen on pitching stories and dreaming up new executions; you had no place in a PR agency. The fast-paced (and sometimes cutthroat) environment was challenging.

Challenging and rewarding.

You knew when you won the pitch, you knew when you lost the client. Plus, there’s nothing that can keep you on your toes more than meeting a roomful of strangers almost every week. When you communicate with unknown quantities, there is no choice but to be as clear as possible.

There was little constraint on the amount of “dream time” you could invest in a project…provided that you could deliver & meet your deadlines.

The deadlines.   

I never thought I’d say this but I miss the ironclad deadlines of the PR agency. We usually dealt with finished products. This means, I never had to worry about manufacturing issues & other issues brands faced internally. There was no mental waiting time between a product idea & a launch — what landed on my desk was ready to be hyped up.

The regroup.

Speaking of hyping products up — if there’s one thing agencies know how to do — it’s going back to the drawing board when things don’t go as planned. Agile creative teams know when it’s time to let go of an idea they’ve developed to service their client (and the public!) better.

So there. It’s out of my system. Back to working for the dark client side.🙂

 

Does your job make you cry?

Today, I’m celebrating my 7th year in public relations. Sometimes I can’t believe I stayed so long in an industry I never meant to work in!🙂

Some things I’ve learned:

That thing people say that about business not being personal isn’t true. An organization is only as good as the people running it. If your job doesn’t drive you to tears at one point, if you don’t have a sleepless night or two out of sheer excitement for your work ahead, if you’ve never fought hard for a project, if an idea has never made your heart race — you probably haven’t found  your sweet spot.

It’s OK to be emotional. I’ll take emotional over fake any day.

If you’re panicking and overwhelmed, make a list. Instead of diving head first and becoming busy doing tasks that may not contribute to long-term success, take some time to sort the things you need to do. Ask yourself: if there was one thing I needed to accomplish within the first half of my work day — what would it be? What could alter the course of the next few months?

Long Monday morning planning meetings rarely accomplish anything. Enough.  

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And yes, my job makes me cry.

It has made me immensely happy, it made me throw mugs, it has made me excitedly bolt out of bed at 5AM — in short, it is my sweet spot.😀

What makes a woman beautiful?

What makes a truly woman beautiful?

Human Nature, the country’s largest genuinely natural personal care brand, believes that true beauty comes from a life gracefully lived. The idea of highlighting beauty beyond fair skin and a youthful appearance seems to run contrary to Human Nature’s latest green innovation: the Radiant Grace Night Cream.

However, it’s worth noting that Human Nature didn’t set out to stop the hands of time when they created the product.

Most anti-aging products really try to fight this natural process in life. The philosophy behind Radiant Grace Night Cream is to not fight aging but to embrace it because true beauty is found in embracing it, in celebrating growing up, growing old. In looking, doing, feeling and being your best at any age.

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Anna Meloto-Wilk, Co-founder & President of Human Nature says it took Human Nature’s team of formulators five years and 25 prototypes to come up with the Radiant Grace Night Cream.

Beauty Straight from Nature’s Bounty 

Active ingredients found in the 100% Natural Radiant Grace Night Cream are guaranteed safe. Instead of harmful chemicals found in most commercial night creams, each potent pump of Radiant Grace Night Cream is infused with nature’s best and purest ingredients to help diminish the appearance of fine lines, keep skin visibly youthful, firm and smooth and improve skin’s natural radiance. The results* are nothing short of impressive:

  • 88% of women who used the night cream experienced more radiant skin
  • 100% reported improved skin texture
  • 92% noticed an improvement in skin firmness
  • 78% reported minimized appearance of fine lines

Human Nature uses Olive Leaf Extract, which is known for its anti-aging and skin firming properties; instead of retinol. While retinol is said to interrupt free-radical damage, its 2 derivatives retinoic acid and retinyl palmitate are suspected to increase the risk of skin cancer[1].

 

Unlike most lightening creams that contain hydroquinone, a chemical rated by the Environmental Working Group as hazardous, the Radiant Grace Night Cream treats sun spots naturally with Vitamin C and protects the skin from photo-aging with Vitamin E.

It also contains intensely hydrating Jojoba Oil. Jojoba Oil closely resembles the skin’s natural oils, making it an effective moisturizer that won’t clog pores. In contrast, mineral oil, a by-product of petroleum commonly found in other hydrating products forms a film around the skin that can clog pores.

 

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Radiant Grace Night Cream (right) is best paired with the lightweight face serum: Overnight Elixir (left)

 

Human Nature Radiant Grace Night Cream is available at Human Nature Branches, Dealers and at www.humanheartnature.com/buy for Php 995.

*Based on a self-assessment test by Human Nature Skin Care users who tested the Radiant Grace Night Cream for 31 days without the use of any other product.

[1] NTP report: “Photocarcinogenesis study of retinoic acid and retinyl palmitate” August 2012 http://ntp.niehs.nih.gov/ntp/htdocs/lt_rpts/tr568_508.pdf April 6, 2015

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Thanks to everyone who took time out to attend the press launch of Radiant Grace Night Cream at IASIS Health & Wholeness Center in GK Enchanted Farm, Bulacan. Hope you enjoyed the Radiant Night Retreat! 

 

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Human Nature featured 3 women of grace during the press launch: entrepreneur Janina Dizon-Ibazeta, parenting columnist & financial literacy expert Rose Fausto; and Marie Cavasora of natural dairy brand CalaBoo.
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Radiant morning with our lovely guests. From left, Kim Palanca of Manila Bulletin, Nicole Limos of Town & Country, Bea Jocom of StyleBible.ph Retty Contreras of Cosmo.ph,  Jen Suguitan, Human Nature PR Exec; yours truly, and Jonah Chipeco, Human Nature Activations Manager.