Public relations is mostly unglamorous. It’s scouring through miles of spreadsheets to finish reports, it’s reading uninspired comments about your brand on blogs, it’s a mastery of screencaps — and most of all: it’s meeting deadline after deadline.
There’s no such thing as working with the news cycle. You’re just either in it or out of it.
Tish Martinez | The PR Parent 
Now I know…thanks to your post. For some time, I’ve seen PR as something that involves being dressed down to the nines and talking to various representatives from media outlets; looks like an easy job at first sight.
It’s one thing to get dressed, it’s a completely different thing to keep your head on. 🙂
Spot on!
There’s definitely no news cycle.