A while back, I blogged about the book “Climbing the Corporate Ladder and Other Mountains – How JanSport Makes It Happen” by JanSport Co-founder and VP for Global Public Relations, Skip Yowell. Well, last Thursday, I finally got to meet the man behind one of the world’s most recognized backpack brands. It was inspiring!
At 65, Yowell has the energy and thirst for fun and adventure you normally find in a 23 year old. “We started JanSport because we wanted to do something fun,” says Yowell. “I wouldn’t still be doing this if I wasn’t having fun.”
Since the brand’s inception in 1967, it has revolutionized the outdoor gear industry by introducing innovative products such as the dome tent and zippered daypacks.
“Testing out the products for ourselves and getting feedback from other outdoor adventurers is crucial to innovation,” explains Yowell. “It’s that willingness to innovate, to take risks; that has made JanSport into a global brand.”
The JanSport team walks their talk quite literally. From scaling Mt. Everest, getting cozy with llamas to sleeping in public comfort rooms to get out of snow storms, Yowell and the rest of the JanSport team have had amazing adventures in the brand’s last four decades.
“JanSport represents fun, freedom and adventure,” shares Yowell. “We set out to make products for the outdoors because the outdoors are our passion. We make products that you can take along to any adventure.”
To know more about JanSport, go here.