What PR Pros Can Learn at Museums

Surprise. Intrigue. Guilt. Happiness. New-ness. Nostalgia. Desire. I noticed that successful campaigns had at least two of these emotional elements.

It’s not just about acting, good visuals or sad violin music.

Good, effective campaigns start with clear communications:

a crystal vision of where we want to be

a determined way of hacking out a path.

For us who are writing — whether to sell products, to change minds, to transform society – developing an emotional hook is important to getting our target market to respond.

A few weeks ago, I went on a feelings spree with another PR colleague.

We traveled to the National Museum to answer some questions:

“Paano ba humugot at saan ba huhugot?”

hugot – an emotional response & a wellspring of creativity.

Here’s what we found:

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Every story we write must set us apart.

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Catching the essence requires focus.

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Putting ourselves in our customers’ shoes helps us write more authentically.

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 The art we saw were were visualizations of specific calls to action.

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When words are cheap & fame is easy, it’s our mastery of story that will help us establish a brand of renown. 

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